Freddie The Frog is the leading prewalker shoes brand in Indonesia, specialization in personalized shoes. In recent years they expanded to apparel and accessories, such as baby socks, baby bib, baby shorts. We help them to rebrand from logo to packaging.

Simplified the frog icon and made it cute. Create all packaging in one style, make it like their new tagline : simply unFROGettable.

We love Freddie The Frog vision and culture. We  visualized their vision to create this new identity.